Studio 77

The first day I stepped foot into Studio 77, it immediately became my most favorite shop on earth. At the time, it was tucked away on the side of 77th avenue under a big tree. The windows had hand painted flowers or designs depending on the season and when you walked in, the shop had it's own amazing fragrance. Part of the aroma came from a cabinet full of pillar candles and anything wrapped in the store went out with the same delicious scent. A gift was distinguishably Studio 77 due to the hip wrapping paper and bows with the perfect mix of curly and raffia ribbon. 

I remember the day Elaine, the former owner, called me to ask if I could come to work for her. I was a freshman in college and she needed help for the holidays. It was a dream come true and a day I had always hoped for. I think my first day of work, I wore my turquoise cowboy boots that I had just gotten for my birthday. I didn't realize at the time how significant this little boutique would be in my life and the imprint that it would leave on my heart. 

It's been 11 years this holiday season since I began working at my most favorite shop on earth. The shop has changed hands since then, but I have always been able to call it home. And the delicious scent and distinguishable gift wrapping remains! Elaine and Tilghman (the current owner) have taught me so much. In their own special way, both have showed me what a successful business woman looks like. They've taught me how to go after what I want in life and have cheered me on the whole way. I could go on and on and on about all that I owe to both of these incredible women for the lessons and love they have given to me. 

Today, as I finally made time to edit photos from my most recent trunk show at Studio 77, I began to reflect on all that this little boutique has brought to my life.  I never thought on the first day I stepped foot into the shop I would, 11 years later, be hosting my own trunk shows and selling my own line of jewelry to the same local customers I helped wrap gifts for all these years. Now they are wrapping my jewelry as gifts! To most people, this may seem so small and insignificant. But to me, it's like my little dream unfolding and coming true. I find it so incredible that on the 11th year anniversary of me starting at Studio 77 and the 2nd year anniversary of starting my own business, ash hoffman jewelry, I host my 3rd trunk show at my beloved boutique. 

Elaine and Tilghman, I can never thank you enough! My cup runneth over. 


Studio 77 gifts and accessories is located at 5001 N. Kings Highway in Myrtle Beach, South Carolina, 29577 843.497.5931